In the early 2000s, Bodega’s founders: Jay Gordon, Dan N. and Oliver Mak were struggling artists who couldn't find meaningful work. Oliver was juggling DJing, producing events in the fashion and art scene, working in nightclubs and starting a non-profit finding paid art gigs for talented teenagers. Through a street marketing company, Oliver met Jay and through the Floorlords B-boy crew, Dan N. was introduced to collaborate on the City of Boston Hip Hop Peace & Unity Festival.